Consumer behavior refers to various kinds of action, use, disposal of consumers for consumer goods or services to the decision-making process, including before and decided that these actions. The consumer behavior is the exchange of product or service closely linked. In the modern market economy condition, the enterprise consumer behavior research is focused on the consumer and the establishment and development of exchange relations in the long term. Therefore, not only need to understand how consumers access to products and services, but also need to understand how consumers consumer products, and the products after use is to be disposed of. Because the consumer experience, consumer products and the way to dispose of old feelings will affect the consumer's next purchase, that is to say, will have a direct effect on the long-term exchange between enterprise and consumer relations. Traditionally, the study of consumer behavior, emphasis has been placed on the acquisition of products, service, study on consumption and disposal of products is relatively neglected. With the deepening of research on consumer behavior, people more and more profoundly aware, consumer behavior as a whole, is a process, acquisition or just a stage of the process of buying. Therefore, research on consumer behavior, not only should investigate, understand the consumer evaluation before acquiring products, services and selection activity, also should be paid attention to in the products obtained after the use of products, disposal and other activities. Only in this way, understanding of consumer behavior will tend to complete.
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